Privacy Policy

This Privacy Policy describes how Prime Locations, a company registered at 42 Oak Avenue, Suite 200, San Francisco, CA 94107, collects, uses, and shares information about you when you use our website, primelocations.com, and related services (the "Services"). Prime Locations is dedicated to protecting the privacy of your information. This policy is effective as of January 1, 2025.

1. Data Collection

We collect several types of information from and about users of our Services, including:

• Personal Information: This includes information that can be used to identify you, such as your name, email address, phone number, postal address, and payment information. We collect this information when you register for an account, book a location, contact us for support, or subscribe to our newsletter.
• Usage Data: We collect information about how you use our Services, such as the pages you visit, the links you click, the searches you conduct, and the time and date of your visits. This information is collected automatically through cookies and other tracking technologies.
• Device Information: We collect information about the device you use to access our Services, such as the type of device, operating system, unique device identifiers, and mobile network information.
• Location Data: With your consent, we may collect information about your precise location through your device's location services. This information is used to provide you with location-based services, such as showing you locations near you.
• Cookies and Similar Technologies: We use cookies, web beacons, and other tracking technologies to collect information about your browsing behavior and preferences. You can control cookies through your browser settings.

Specifically, the personal data we collect might include:

• Your full name
• Your email address (both personal and business)
• Your phone number (both personal and business)
• Your company name (if applicable)
• Billing and shipping address
• Payment information (credit card details are processed via a secure third-party payment gateway and not stored on our servers)
• IP address
• Browser type and version
• Operating system
• Referring website
• The pages you visit on our website
• The date and time of your visit

2. Data Usage

We use the information we collect for various purposes, including:

• Providing and Improving the Services: We use your information to operate, maintain, and improve our Services, personalize your experience, and develop new features and functionality.
• Communicating with You: We use your information to respond to your inquiries, provide customer support, send you updates and promotional materials, and notify you about changes to our Services.
• Processing Transactions: We use your information to process your bookings, payments, and refunds.
• Marketing and Advertising: We use your information to display targeted advertisements and promotions on our Services and on third-party websites.
• Analytics and Research: We use your information to analyze trends, track user behavior, and conduct research to improve our Services.
• Legal Compliance: We use your information to comply with applicable laws and regulations, respond to legal requests, and protect our rights and interests.
• Security: We use your information to protect the security and integrity of our Services, prevent fraud, and detect and investigate security incidents.

We may also use aggregated and anonymized data for any purpose, as this data cannot be used to identify you personally.

3. Data Security

We take reasonable measures to protect your information from unauthorized access, use, or disclosure. These measures include:

• Encryption: We use encryption to protect your personal information during transmission and at rest.
• Access Controls: We restrict access to your personal information to authorized personnel only.
• Regular Security Audits: We conduct regular security audits to identify and address vulnerabilities in our systems.
• Employee Training: We train our employees on data security best practices.

Despite these measures, no security system is impenetrable. We cannot guarantee the absolute security of your information. In the event of a data breach, we will notify you as required by applicable law.

4. Data Sharing and Disclosure

We may share your information with third parties in the following circumstances:

• Service Providers: We share your information with third-party service providers who assist us in providing and improving our Services, such as payment processors, hosting providers, and marketing automation platforms. These service providers are contractually obligated to protect your information and use it only for the purposes for which we disclose it to them.
• Location Owners: When you book a location through our Services, we share your contact information with the location owner so they can coordinate with you regarding the booking.
• Business Transfers: If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity. We will notify you via email and/or a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
• Legal Requirements: We may disclose your information to law enforcement agencies, government officials, or other third parties if we are required to do so by law or legal process, or if we believe in good faith that such disclosure is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.
• With Your Consent: We may share your information with third parties with your consent.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your personal information, we will securely delete or anonymize it.

Specifically, we retain:

• Account information: As long as your account is active
• Transaction data: For seven years to comply with tax regulations
• Marketing data: Until you unsubscribe

6. Your Rights

You have certain rights regarding your personal information, including:

• Access: You have the right to access the personal information we hold about you.
• Correction: You have the right to correct any inaccurate or incomplete personal information we hold about you.
• Deletion: You have the right to request that we delete your personal information.
• Objection: You have the right to object to the processing of your personal information.
• Restriction: You have the right to restrict the processing of your personal information.
• Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit it to another controller.
• Withdraw Consent: If we are processing your personal information based on your consent, you have the right to withdraw your consent at any time.

To exercise these rights, please contact us at privacy@primelocations.com. We may require you to verify your identity before processing your request.

7. Children's Privacy

Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under the age of 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us at privacy@primelocations.com. We will take steps to delete the information as soon as possible.

8. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will post any changes on our website and update the effective date at the top of this policy. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our Services after any changes to this Privacy Policy constitutes your acceptance of the new policy.

9. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

Prime Locations
42 Oak Avenue, Suite 200
San Francisco, CA 94107
Email: privacy@primelocations.com
Phone: (415) 555-0100

Policy written by: Dr. Eleanor Vance, Chief Privacy Officer